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SaaS impact reporting for demonstrating the value of social investments. Prove impact. Drive change. We've bootstrapped to a $700k in revenues this year.

  • Stage $500K in TTM Revenue
  • Industry Software
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded May 2011
  • Employees 10
  • Website

Company Summary

SAMETRICA is a rare combination – We have a scalable, profitable business, combined with social purpose. We are a Software-as-a-Service (SaaS) social impact reporting firm. Governments, foundations, and corporations use our product to assess and demonstrate the impact that their funding and social responsibility initiatives have on communities. Based out of Toronto, the company has organically grown to ten full-time staff. Thus far we have raised more than half of our $350,000 round.


  • Anshula conceived of SAM as co-founder of the Young Social Entrepreneurs of Canada, the Youth Social Innovation Capital Fund, She also has international experiences in the non-profit and for-profit sectors including Jamaica and India. Anshula worked with a San Francisco capital market software company; her contribution assisted in commercialization in the USA.


  • 2bcf2050 0850 4cd0 a975 e9551be66001
    Managing Director, Youth Social Innovation Capital Fund
    Default avatar
    Jonathan Hera
    Senior Portfolio Manager at Grand Challenges Canada
    18bebf9f 39c2 4f90 bfe5 e207a3889f41
    VP, Strategy and Corporate Development at Ceridian
  • 75b39807 d5fe 445b 8be4 4e57c63f4c76
    Talent Scout at Shopify
    41a1d9c8 6e9c 41ee bc1e 4539573d0cda
    CEO at Social Capital Partners

Previous Investors

  • Default avatar
    Ontario Centres of Ecellence - Market Readiness Program Customer Creation
    Commercialization Advisor