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Samba Communications

Samba is a user-centric video ad network. Users control what they see and when, driving superior ad response, which drives premiums.

  • Stage $500K in TTM Revenue
  • Industry Marketing / Advertising
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded September 2009
  • Employees 6
  • Website

Company Summary

Samba is a user-centric engagement platform for brands, disrupting existing interruptive ad models. We offer free mobile broadband, and in return our users select and view ads. This act of selection is critical as it drives superior brand engagement metrics (click thrus, shares) and brand empathy, which drives superior premiums (which drives Gross Margin for Samba). Our customers are ABC1 males 18-55 with high disposable income.


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    Ben Atherton

    Co-Founder and CCO of Brandtone (Raised €10m+ from Unilever & Verlinvest), winner of Best Mobile Marketing & Advertising Campaign GSMA 2012. CCO Digicel Group (14 Successful GSM & WIMAX launches) ; Global Dept/ Head of Sponsorships: Orange SA; Director MEC (Group M)

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    Jason Barrett
    VP Sales

    Sales Director; Unanimis (Orange Group)
    Sales Director; Blyk UK (funded by Soffinova)
    Sales Director; Sub TV
    Media Planner & Buyer; Group M

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    Neil Patrick

    Founder Coretalk Caribbean;
    Group Product Head Digicel
    Product Manager Orange UK

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    Jason Jack

    25 years experience in software & internet
    CTO Narrowstep (first mass internet video delivery system) which listed on NASDAQ.
    State Farm (US) DB technical consultant.
    Group M – technical manager

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    Colin Hutchinson
    Finance Director

    Senior Commercial Finance roles at Digicel Group and Vodafone Ireland.
    Chartered Accountant (Deloitte), MBA (Warwick)

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    Dave Roberts
    Director - Customer Acquisition

    Head of Retail at Digicel Group
    Head of Retail at Vodafone UK
    Numerous management roles Dixon's Store Group; 25 years in retail


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    Burges Salmon
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