Dane Theisen holds a dual degree in international business and marketing from the University of Toledo. In 2009, as a sophomore in college, Dane founded the Classiphix Network. Within six months he expanded the start-up through many community partnerships including UT, and local major network journalists. Dane built the sites web traffic from 0 page views in 2009 to 40,000 local pages views in 2011 ; all of this with an initial $50 investment.