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We want to disrupt the chronically ill, injured, and aging markets with stylish, high-quality low-tech products for health and home.

  • Stage $1M in TTM Revenue
  • Industry Lifestyle
  • Location Palo Alto, CA, USA
  • Currency USD
  • Founded January 2009
  • Employees 5
  • Website

Company Summary

Sabi is a new brand creating unique, high-quality products for health and home that are designed to elevate the everyday moments in life with superior functionality and design. Our products - a line of pill organizers; a line of walking canes; and a new line of household products, especially for bathroom - are designed for all, but specifically support an aging population with beautiful, high-quality, stigma-free alternatives.


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    Rebecca McKinney
    Director of Products

    Worked as Senior Product Manager at Restoration Hardware; Product Developer and Designer at Williams Sonoma Home; Founder/Owner of Raw Material; Soft Goods Designer and Trends Informer at Levi Strauss & Co. (Men's tops and bottoms); Lecturer on design thinking, visual thinking, product design and development, and user-centered design at Stanford University; MFA in Product Design, Stanford University; BS in Retailing, Miami University

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    Doug Williams
    VP, Engineering

    President of Mana Products; Vice President of Engineering and Marketing at Bao Sheng; Director of Engineering at Cosmolab. Holds 8 Utility patents and 2 design patents. BS in Mechanical Engineering, University of Evansville; MBA, University of Southern Indiana

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    Jenny Sarfaty
    Director of Marketing

    Marketing/Community Manager at Soluto; Marketing Writer at Conduit, a creator of tools for online publishers to engage users; Resource Development Writer, Weizmann Institute of Science; Reporter and Editor at various print, digital and TV news outlets including The Jerusalem Post, Haaretz, The Canadian Jewish News, Israel Broadcasting Authority (IBA) and RealScreen Magazine; BAH from Queen’s University, Kingston Ontario Canada

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    Dana Koblenz
    Program Manager

    Sales and Marketing Consultant at Smart Trike/Paragon Group USA; Marketing and Sales Coordinator at Hyrdo Industries, USA Inc.; Marketing Assistant at ZAG Industries, a subsidiary of STANLEY; BSc in Business Administration, Farleigh Dickinson University

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    Assaf Wand
    Founder and CEO

    Senior VP of Business Development & Finance at Fore-Group; Co-founded Foris Telecom; Senior Associate with McKinsey & Co. in New York; Strategic Investment Associate at Intel Capital; Captain Special Airforce Service IAF; MBA in Finance, Strategy and Entrepreneurship, University of Chicago Booth School of Business; LLB/B.A. in Business Administration, Interdisciplinary Center Arison Business School/Radziner Law School