Símo

Símo is a new contemporary, womenswear brand. Símo brings structured simplicity to the modern workplace. Símo aims to be a £50m brand by 2023.

  • Stage Full Product Ready
  • Industry Fashion
  • Location London, United Kingdom
  • Currency GBP
  • Founded May 2014
  • Employees 3
  • Website simocollective.com

Company Summary

Símo is a new contemporary, womenswear brand. Símo brings structured simplicity to the modern workplace. The concept was developed by a young, London-based Belgian, Astrid Geeraerts.

Símo is for women who wish to convey professionalism and independence of spirit. Designs are minimalist, feminine, intellectual.

Sang Yoon is the designer - a recognised emerging talent.

The business model is based on fast-growing 'accessible luxury' brands.

Team

  • Andrew Simmons
    Co-founder and Managing Director

    Prior to Símo, Andrew was a strategy consultant for Monitor Deloitte for 10 years. He led strategic reviews and business restructurings for major organisations.

    He holds a BA in Modern History from Oxford University.

  • Sang Yoon
    Design Director

    Sang Yoon is recognised as an emerging design talent. He closed the prestigious Central Martins BA show in 2014. He has been profiled in key publications such as Elle, The Business of Fashion and Dezeen.

  • Rosina Merrett
    Director of Brand, Marketing & Sales

    Prior to Simo, our new appointee was Director of brand campaigns at a FTSE 100 company. She brings 17 years of corporate experience within brand, engagement and marketing, as well as trouble shooting spanning her career.

Advisors

  • Vimi Grewal-Carr (co-founder)
    Unconfirmed
    Astrid Geeraerts (co-founder)
    Unconfirmed

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