15 years of product design and user experience leadership. Co-founded the Interaction Design Association, an international organization dedicated to digital product design. Before starting ruzuku, Rick was Director of User Experience at Fry, an e-commerce consultancy, where he led the design of e-commerce sites for retail brands such as La-Z-Boy, and User Experience Team Lead at Motricity, a Durham-based startup (IPO in 2010 - NASDAQ:MOTR).

Abe earned his doctorate in human-computer interaction and social learning from UNC-Chapel Hill. Abe's dissertation work informed the design of ruzuku. Abe co-founded the Triangle Usability Professionals Association with Rick, and previously led UX research for IBM/Rational.