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Rustic Crust

Market leading NH producer of natural/organic pizza products--Rustic Crust shelf stable pizza crust and American Flatbread Frozen Pizza

  • Stage $10M in TTM Revenue
  • Industry Food and Beverage
  • Location Concord, NH, USA
  • Currency USD
  • Founded January 1996
  • Employees 40
  • Website

Company Summary

Rustic Crust develops and markets pizza products to wholesale and retail customers that include the nation's largest natural retailers, conventional supermarkets, and big box stores. Rustic is a market share leader in two high growth, high margin categories. The Company sells directly to retailers and to distributors like UNFI and Tree of Life. RC's products have been top ranked by Rachel Ray, the New York Times and Good Housekeeping.


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    Brad Sterl

    Brad has over 20 years in the food industry. His experience consists of restaurant management, franchise development, food manufacturing (over ten years) and sales. He started The Rustic Crust, Inc. as a contract manufacturer and has led the company through its transition to a respected manufacturer of retail product.

    In his role as CEO, Brad oversees all executive decisions with his primary role focused on Sales, Marketing and Finance.

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    Doug Troy

    Doug has an accomplished background in food manufacturing having been one of the four Operating Partners at Noah’s Bagels as they grew from $8MM to $100MM in revenue. Prior to Noah’s, Doug was Vice President of Delimex during their growth from $20MM to $60MM of revenue in two years. He was also a Plant Manager at Kraft’s Lenders Bagels for a $20MM and then a $100MM production facility. Doug has also been an Operations Manager for Campbell Soup


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    Gallagher, Callahan and Gartrell
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    Nathan Weschler

Previous Investors

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    CEI Community Ventures Fund LLC
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    SJF Ventures
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    Renewal Partners