Reading Rainbow is a transmedia educational brand, re-imagined for today's digitally connected kids, parents, and educators.
Reading Rainbow, beloved by millions, has returned to deliver engaging products to digitally connected kids today. It continues to inspire the love of reading & learning through new media & technology. We are creating a brand that connect children to the world they live in through quality content & experiences. Parents can trust us to entertain, educate and engage their kids. First product: "Netflix" for interactive children's books.