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RRKidz-Reading Rainbow

Reading Rainbow is a transmedia educational brand, re-imagined for today's digitally connected kids, parents, and educators.

  • Stage $1M in TTM Revenue
  • Industry Education
  • Location Burbank, CA, USA
  • Currency USD
  • Founded January 2011
  • Employees 15
  • Website

Company Summary

Reading Rainbow, beloved by millions, has returned to deliver engaging products to digitally connected kids today. It continues to inspire the love of reading & learning through new media & technology. We are creating a brand that connect children to the world they live in through quality content & experiences. Parents can trust us to entertain, educate and engage their kids. First product: "Netflix" for interactive children's books.


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    LeVar Burton
    Curator In Chief/Co-Founder

    LeVar has been capturing the attention of audiences and his industry peers for three decades. Kunta Kinte in the TV series ROOTS. Burton achieved further global acclaim as Geordi LaForge in Star Trek: The Next Generation. From 1983-2009, Burton was the host and producer of the beloved PBS children’s series, Reading Rainbow. The honored recipient of 12 Emmy Awards, a Grammy & 5 NAACP awards. LeVar has over 1.7M followers Twitter followers.

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    Mark Wolfe
    Chief Creative Officer/Co-Founder

    Throughout his 27 year Hollywood career, Mark Wolfe has been a Producer or Executive on over 100 films, including such acclaimed and successful movies as Terminator 3, Kinsey, I♥Huckabees, and K-19: The Widowmaker. Shepherding over $1 Billion worth of movie projects through Hollywood.

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    Asra Rasheed
    Chief Executive Officer/Co-Founder

    Asra’s vision is about making a meaningful and positive impact on today’s digital children through experiences they will grow to remember, love, and learn from. Asra brings over 16 years of leadership to RRKidz. Previously Asra was Co-Founder and President of Thumb Media Group. She was also Founder and President of NextRental, an online videogame rental service; later acquired. She continues to advocate the advancement of women entrepreneurs.

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    Susan Morrow
    Chief Product Officer

    Susan Morrow is responsible for product strategy, execution and market planning, ensuring all development efforts reflect the child-like joy Reading Rainbow products deserve. Prior to joining RRKidz, Susan served as VP Content at LeapFrog, a developer of educational entertainment for children. Susan was VP of Product at Blurb, the game-changing self-publishing start-up, where she spearheaded product strategy in online and physical goods.


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    Stradling Yocca Carlson & Rauth
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    RC Baral

Previous Investors

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    Kauffman Foundation
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    Raymonds Capital