Rouma is the world's first romantic app.
It hits several general trends:
- the omnipresence of the mobile devices (Rouma actually uses the device to enhance real-world verbal communication, which is a very strong marketing and PR driver)
- the "digital romance" appearing mostly in anglo-saxon countries (Rouma will become a full-scale app for couples)
- the cross-platformness (versions for Apple Watch etc. pending)