Lawrence is a creative leader with a proven track record in technology, news, entertainment, and education. He's been building websites since 1994 and began his career at Knight-Ridder's Mercury Center, the Web's first news publisher. He went on to found Megaschool, one of the first e-textbook companies, and then took senior roles at several advocacy nonprofits. Prior to Roscoe, he was CEO of Inspire USA Foundation, an anti-suicide charity.

Peter is a former award-winning Wall Street Journal markets reporter. Over an 11-year stint there, he wrote extensively for both the Web and print, including daily coverage of the great market crash of 2008. In the months following that debacle, he also provided analysis to more than 100 broadcast outlets on WSJ's behalf. As product chief at Roscoe, Peter has significant operational responsibility and oversees development and user experience.

Katrina is an award-winning TV and film producer. As Chief Strategic Officer she is responsible for creating, communicating, executing and sustaining strategic initiatives. Previously, she helped develop shows for Discovery Networks, The History Channel, Oregon Public Television, and WNET, New York’s public TV affiliate. She is the former executive director of the Lewis H. Latimer Fund and a deputy spokeswoman for Florida Gov. Jeb Bush.