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Rope International

Brand Rope offers craft inspired, fashionable home and lifestyle designs for smart and responsible living sold through modern retail stores

  • Stage $500K in TTM Revenue
  • Industry Lifestyle
  • Location Chennai, TN, India
  • Currency USD
  • Founded December 2007
  • Employees 202
  • Website

Company Summary

Rope engages close to 1000 rural artisans producing high-quality handcrafted products. Rope runs clusters of rural production units on a hub and spoke model and has own rural design studio with above 1000 unique designs created so far. Having been a large volume sub-supplier to Ikea, a trusted supplier to other international and local brands Rope now has direct presence in about 40 specialty and modern retail stores and about 30 online stores.


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    Prasanna Sriraman
    Business Development Manager

    A Indian civil services aspirant and a graduate in mechanical engg from Coimbatore Institute of Technology (CIT) with 4 years exp in roles like Market Research Associate, Frost and Sullivan and Consultant, Athena Infonomics, Chennai

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    Sreejith N N

    Under-graduate in engg, PG Diploma in Development Mgmt, 11 years of executive and managerial experience in sectors such as micro-finance, social enterprise incubation, rural BPO, rural manufacturing, retail brand building and management consultancy. Worked as MD to a community owned micro-finance institution, Senior Associate in a social enterprise incubator and Operations Head of a rural BPO start-up before co-founding ROPE.

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    Rajesh Kannah
    Head, Operations

    15 years experience in sourcing and operations. Was a Senior Merchandiser and Product Head in an established Indian
    buying house for 10 years before joining Rope as a senior operations manager first. Later promoted as Head, Operations. Holds an MBA degree with marketing specialisation

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    Andrew Maria Francis
    VP - Business Development

    16 years exp in sales and marketing, product management and promotions, customer relationship
    management, merchandising and supply chain management for reputed brick and mortar and online retailers like Odyssey and Global Shiksha India. Holds an MBA degree in marketing management and PG Diploma in materials management

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    Shastha V
    Senior Production Manager

    12 years of exp in handling handicrafts production for exports. Worked with Industree Crafts Pvt. Ltd. independently handling orders from large global buyers engaging rural artisans

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    Ajay Sekar
    Product Designer and Design Manager

    5 years exp in product design for clients including corporations from various sectors, graduate from DJ Academy of Design, Coimbatore, India

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    Lidewij Smit-Helmich
    Consultant - Brand Promotion

    8 years experienced communications expert, holds Master of Arts degree in International relations and International organisations from Faculty of Arts, Rijks Universiteit, Groningen, worked – among other positions - in different roles such as Advisor, Project officer, Chair – website team and communications coordinator for Association of European Parliamentarians with Africa (AWEPA)


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    Pankaj Jain, Principal, Impact Law Ventures
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    MSK and Co, Chennai, India

Previous Investors

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    Ventureast Tenet II Fund
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    National Research Development Corporation (NRDC)
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    Patrick Fischer