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Roopstigo reimagines how sports journalism and entertainment is consumed, creating original content on a highly collaborative user platform.

  • Stage Concept Only
  • Industry Media and Entertainment
  • Location New York City, NY, USA
  • Currency USD
  • Website

Company Summary

Launched in October 2012 by star sports journalist Selena Roberts, Roopstigo produces on-demand films, animations, investigative stories and unscripted shows in the sports genre. We play in the intersection of 2 big trends - (1) a large blind spot of content that leading networks are prohibited from touching due to relationships with the sports leagues; and (2) the huge shift in consumption of content to mobile, on-the-go, on-demand content.


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    Selena Roberts
    Founder, CEO

    Selena is a best-selling author, award-winning sportswriter, and a digital entrepreneur with a career that includes senior positions at Sports Illustrated and The New York Times. She has also been an ESPN contributor. B.A. in Journalism, Auburn University; beat writer in the NFL, NBA, NASCAR and Olympics.

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    Evan Spielberg
    Chief Technology Officer

    Evan is a former Digital Operations Manager at ESPN who guided the network in its technology development and app strategy. Prior to ESPN, Evan was a Business Systems Analyst at CA Technologies. B.S. Computer Science, SUNY Binghamton; M.S. Computer Science, Hofstra Univ.; M.B.A. NYU Stern School of Business.

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    Nick Pendry-Aber
    SVP of Avertising and Marketing

    Nick is an experienced marketing and client services professional. Previously, Nick worked in Marketing and Sponsorships at Fireworks Sports Marketing, a public relations and marketing consulting company. B.A. International Relations, Tufts University.

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    Taylor Armstrong
    Lead Animator

    Taylor is an accomplished director, filmmaker, and animator. Taylor’s experiences span a variety of freelance projects, which include producing a commercial for Pro Wrestling Blitz to air during WWE RAW. Graphic Design, Umass Lowell; Animation, New York Film Academy at Harvard University School of Visual Arts.