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Rooibee Red Tea Company

Rooibee Red Tea and Rooibee Roo (Tea made for kids) are the only full line of organic, Ready-To-Drink RED Tea distributed nationwide!

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Louisville, KY, USA
  • Currency USD
  • Founded November 2009
  • Employees 7
  • Website

Company Summary

Rooibee Red Tea (RRT) is the original full line of ready-to-drink (RTD) rooibos tea. Distributed nationwide to health food stores, deli's, groceries, club stores, & coffee shops. In 2014, Rooibee Roo was launched, expanding their offering with a kid-friendly packaged RTD rooibos tea for kids! RRT has a niche in explosive multi-billion dollar tea category. RRT is certified USDA Organic, naturally cafffeine-free, and loaded with antioxidants.


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    Heather Yvonne Howell
    Chief Tea Officer

    Howell has won numerous awards for her leadership and the numbers speak volumes, w/519% growth in three years, she is the face of the brand. Innovation and strategic drive have launched the newest line, Rooibee Roo, the ony tea for kids. Identifying with Rooibee Red Tea’s target audience of women in a male dominated industry. She secured a National Women’s Business Enterprise Certification for RRT.

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    Phoebe Wood

    30 years of U.S. and international financial and operational management experience in energy, technology, and consumer products. Ms. Wood served as the Chief Financial Officer and Vice Chairman of Brown-Forman Corporation for 8 years. As CFO of a Forbes 500 global consumer products company, Ms. Wood was a key leader and decision maker in the areas of controllership, treasury, tax, corporate development, investor relations and audit functions.

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    National Sales Director

    Connie Bohrer joined Rooibee Red Tea after having first-hand knowledge of the brand as their top broker for almost two years. She brings a long established Retail Grocery Business experience that includes over 25 years at the Retail Food industry. This vast past experience at all levels has helped to build long lasting established account relationships with key retailers.


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    William Strench - Frost Brown Todd
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    Jamie Owen - Partner, LT Roth

Previous Investors

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    SB Holding Corp Delaware Trust
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    Dan L. Owens