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ROI2, Inc

ROI2 allows Life Sciences to have any product or services reach their fullest potential, precisely through trusted influence channels.

  • Stage $3M in TTM Revenue
  • Industry Healthcare Services
  • Location Reston, VA, USA
  • Currency USD
  • Founded January 2009
  • Employees 12
  • Website

Company Summary

ROI2 is engaged in Big Data analytics with proprietary data fusion technology allowing our customers (Novartis, Sanofi, Genzyme, Regeneron, Bayer, GSK, ViiV, Ferring, Janssen/JnJ) to command the biggest market potential and efficiencies with their brands and disease state awareness through highly effective provider peer networks engaged at the community level that impact adoption and quality measures.


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    Stephen Mallette

    15 years experience in architecting and engineering software with significant experience in the development of commercial software for the healthcare industry. His expertise in this domain covers, SaaS Business Intelligence, EHR, and physcian practice management. Implementing across numerous technology stacks. Successfully created, and exited EHR software company.

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    Bonnie Rishell

    Seriel Entrepeneur with 4 companies under her leadership. Grew 2 Business intelligence services companies to successful exit. 2009 Created, incubated and invested in ROI2, supporting Life Science organizations with a SaaS BI Platform. Previous sales and management experience in small start up services company, growing a telecom business practice from 1.5m to 40m within 7 years to the company's sale.

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    Sandy Cusick

    Over 25 years experience in strategic planning, software development, software applications operations and program management. Specializing in Sales, CRM, MRM, Research Content Management, and Business Intelligence applications for the Life Sciences, Media,Telecommunication, and Government industries. Proven success in collaborating with Clients and Partners to envision, plan, and implement business focused IT solutions driving revenue growth.

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    Christopher Guyer
    EVP Sales

    17 year Life Sciences veteran with leadership experience spanning sales, marketing, branding and training. His unique educational background as a Chemist, with Marketing and Business Administration. His career in pharma at Janssen, Novartis, transitioning to services organizations supporting the industry; Proscape and Epocrates for marketing software apps and mobile communication apps. Exceptional Sales performer exceeding goals 400% of plan.

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    Les Hirsch
    VP Client Services

    20 diverse experience within the Pharmaceutical industry. Areas of expertise; new product commercialization, product management, brand strategy and positioning, KOL strategies, market research and market access methods. Launching US and Global products for Bristol Myers Squibb.

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    Debra Hoopes

    25+ years as a senior financial professional, with over 10+ years as CFO in private and public companies ranging in size from start up to $300M in revenues. CPA, MBA.


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    Mike Lincoln, Cooley LLP, Chris Campbell, Cooley, Karen Doner, DonnerJackson
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    Harry Harrison, Aronson Co.

Previous Investors

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    ROI2 Partners - (Bob Spass with CapitalZ, Perry Shelman/JumpStart, Ken Silbert Jump Start)
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    New Dominion Angel
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    Center for Innovative Technology CIT