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We increase sales for corporations by helping large sales teams learn to effectively use their software sales tools in a scalable manner.

  • Stage Full Product Ready
  • Industry Software
  • Location Mid-Cambridge, Cambridge, MA, USA
  • Currency USD
  • Founded May 2010
  • Employees 7
  • Website

Company Summary

RockTech provides its software platform on an annual user subscription basis to companies where increased employee technology adoption can greatly improve productivity and save time. Renewals from ongoing delivery of content authoring tools, social learning, enterprise metrics, and automated coaching features will generate recurring revenues. Initial targets for this multipurpose platform are VP Sales at firms with >100 seat CRM deployments.


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    David M. Gowel
    Chief Executive Officer

    A West Point grad, Harvard graduate student and ex-Army Ranger/platoon leader in Iraq, Dave co-founded Clearly Creative in 2007 to consult B2B on using social technologies. Based on his successes, he was knighted a “LinkedIn Jedi” in The Boston Globe and Dave taught at MIT and is the author of The Power in a Link (Wiley & Sons, Dec 2011). The under-utilization of LinkedIn inspired his vision for RockTech’s technology-agnostic product.

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    Joseph D. Ryan
    VP, Corporate Development

    Joe was general manager and VP Advanced Technology Sales at Juniper Networks. Previously, as VP and founding team member at Funk Software, he lead all commercial operations including world-wide sales and business development through a successful exit to Juniper. Joe is a graduate of the Whitman School of Management at Syracuse University.

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    Scott Taylor
    Director of Engineering

    Scott has 16 years experience, most recently Director of Support Technology at Inforonics, which specializes in hosted and remote monitoring and management of IT infrastructure, white-label customer and technical support, system and application performance optimization and educational and training support services. Scott earned his BA from U NH.

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    Eric T. Johnson
    VP, Sales

    Director of Distribution Channels at BAE Systems Products Division and Armor Holdings, Inc.; Global Industrial Sales Manager at ExxonMobil. BSE, USMA.; Darden Graduate School of Bus., U. Virginia.

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    Kevin M. Potts
    VP, Product Management & Marketing

    Software marketing and product management executive with 16 years of civilian experience. Held senior marketing, product management and corporate development roles at Emptoris (acquired by IBM). Kevin also worked at FairMarket, which after its initial public offering was acquired by eBay. He also worked at McKinsey and served in the U.S. Marine Corps. He is a graduate of the U. S. Naval Academy and has an MBA from the Stanford University.


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    John Chory, Latham & Watkins
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    Jeff Mead, Grant Thornton

Previous Investors

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    Marty Coyne, Lead Independent Director, Akamai
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    Ken Morse, Former Managing Director, MIT Entrepreneurship Center
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    Phil Francis, Executive Chairman, Petsmart