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ROC Resto-Lounge & Fashion

ROC is a new entertainment category with elite food/drinks, club/lounge and fashion retail in one complex for guests who enjoy uniqueness at accessible prices.

  • Stage Product In Development
  • Industry Lifestyle
  • Location Weston, FL, USA
  • Currency USD

Company Summary

ROC provides singles and families with a modern, interactive, dynamic, exciting lifestyle environment under one roof featuring VIP treatment at accessible opening price points with multiple adaptive entertainment experiences including contemporary fashion retail/cafe, elite high-quality restaurant cuisine, unique food presentation and a sophisticated lounge with innovative beverage options, top DJs and live performances.


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    Gaston Garcia

    Developed a fashion retail chain that offers customers a unique and interactive shopping experience; his latest creation and vision will launch this revolutionary new concept that establishes a new category and creates a popular attraction for shopping centers and developers.

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    Fred Abramovitch

    Fred was the CFO of a holding entity for multi-billion dollar companies including Seagram, DuPont and Cadillac Fairview.

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    Mark Schreiber
    VP Retail

    Mark has over 20 years experience in retail and whoesale and operations in the luxury apparel industry serving 12 years as regional sales manager for Giorgio Armani and four years as a buyer for Neiman Marcus

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    Chris Degenova
    Executive Chef

    Graduated with honors from Johnson & Wales; served three years as sous-chef at The Forge in Miami and currently operates a successful chef consulting firm

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    Larry Hotz

    After ten years in executive PR positions at global luxury goods leaders including Donna Karan and Hugo Boss, Larry founded a market research firm advising Chanel, LVMH, Pernod Ricard, Tommy Hilfiger, Tiffany and Ralph Lauren about editorial performance and advertising strategy.


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    Arthur Rosenberg, Rosenberg & Pinsky