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Robust North Oy

Our mission is to change the way we see the world. We do this with Arilyn. Arilyn is a solution that has power to turn every surface into digital media.

Company Summary

In Robust North our mission is to change the way we see and interact with the world around us. We have developed a groundbreaking solution that bring excitement into your everyday life. This solution is named Arilyn. For Arilyn every surface is an invitation for digital interaction and it calls you to communicate with your customers.

Arilyn combines the best of Augmented Reality, Location Intelligence and Gamification. It has a mobile app for consumers and an online portal ArilynManager for our B2B customers for creating and maintaining the campaigns. ArilynManager has very easy-to-use and innovative tools that inspire our customers to create amazing virtual campaings on top of the real world.
The app is totally free and available on AppStore and GooglePlay. ArilynManager requires a license.

Arilyn brings added value to our customers business by A) making them really stand-out in digital competition and B) by increasing transactions to their online store or other sites of interest. Arilyn is a powerful tool for digital marketing, media, e-learning, retail, fashion and media.

We have launched Arilyn to the market in Finland in 03/2015 and have already dozens of customers with license, like TallinkSilja, Finnish Population Register Centre, City of Helsinki, City of Espoo, Svenska Teatern, Woltti Group, Ad Agency Adams, John Nurminen Foundation and Äpy. In best months there are over 40 000 scannings on Arilyn campaigns.

We are the official technology partner to Finnish Santa Claus (SantaClaus Licensing Finland) which opens us a strong channel for international market.

Robust North had first pre-seed round in Q4/2014 and has just finished its first Tekes development project. Our investors are Vigo Accelerator Vendep and some other small companies and private angels. With their investment and Tekes funding we have developed Arilyn in market-fit shape and are now ready to expand outside Finland. We are opening a new bigger round in spring 2016. We are looking for investors with know-how and networks in international market.


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    Emmi Jouslehto

    Emmi has over 15 years of experience in ICT consulting, sales and project/team management. She is specialized in location based solutions, augmented reality and business strategy. In her previous job she was the Head of Location Based Solutions (CGI).
    Emmi is also a member of the Board.

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    Otto Laurila

    Otto has over 10 years background of coding and leading a software development team. He is specialized on Augmented Reality, Location Based Solutions and Open Source technologies. In his former position Otto was in charge of the web map solutions development (CGI).
    Otto is also a member of the Board.

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    Otso Kähönen
    Creative Director

    Otso has been intensively working in creative sector for the past 15 years and is well connected to influencers and artists in this area. He has a long experience music and film industry. Otso worked previously in a leading position in major Finnish music promoter and booking agency (Fullsteam Agency).