Life360 Innovations Inc.

Life360 imagines, manufactures and distributes the Contino urethral insert a breakthrough urinary incontinence medical device for men.

  • Stage Product In Market
  • Industry Medical Devices and Equipment
  • Location Vancouver, BC, Canada
  • Currency CAD
  • Founded June 2010
  • Employees 5
  • Incorporation Type Other
  • Website life360innovations.com

Company Summary

Life360 developed the Contino® urethral insert, a Class 2 Health Canada licensed med device starting a new category in the expanding and underserved $5B+ male urinary incontinence market. Protected by 75+ patents & led by experienced industry veterans this D2C $100/m subscription has a CAC of 15% and 95% margin. We have 75+ customers (BE is 750) and a dozen urologist/physio partner clinics providing referals/fitting/training. US/EU next markets.

Team

  • President & CEO

    10 years experience as medical device executive
    20 years experience in public practice with Deloitte/PwC, including transaction partner and practice leader
    2 years CFO/VP Development of a public company
    BSc, applied mathematics in Economics and major in accounting
    Chartered Accountant & CPA
    Chartered Business Valuator & ASA
    Canadian Tax Specialist

  • VP Sales & Marketing

    25+ in healthcare industry including Johnson & Johnson working with consumer prod., med. device and pharma. Experience creating strategic sales and marketing programs targeted to consumers, professionals and retail trade. Andrew has many perspectives on how to undertake the challenges of creating a successful healthcare business centered on ensuring the best possible outcome for patients and their care providers.

  • Director Professional Sales

    25+ sales professional experience within the pharmaceutical industry having worked with Pfizer Canada in progressive roles including specialty pharmaceutical sales representative. In addition, Ms. Kalbfleisch has consulted to 29 of the top 30 pharmaceutical companies in a range of areas including benchmarking top performing sales individuals against KPIs for strategic alignment of sales and marketing teams to accelerate high performance.

  • VP Engineering

    P.Eng. with 30+ years’ experience in medical device and consumer product development and has extensive experience in the manufacture of medical devices and the maintenance of ISO and QSR compliant quality systems.
    Nicole completed a Bachelor of Science, Honours Kinesiology, from the University of Waterloo and a Bachelor of Applied Science, Mechanical Engineering, from the University of Toronto.

  • Vice President Finance & Administration

    Barbara is a CPA with 20+ years of experience and worked in financial planning with Weyerhaeuser & BC Hydro. She began her career in the audit and corporate finance departments of PwC.

    Barbara completed a BBA from SFU & was on the Dean's Honour Roll during the entirety of her studies. Barbara joined in 2018 as Corporate Controller and established the Company's financial systems, treasury management and compliance functions.

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