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Rivalries Unlimited, LLC

playVS. is a mobile, social gaming platform that allows players to join forces around allegiances and compete against rivals for rewards.

  • Stage Prototype Ready
  • Industry Marketing / Advertising
  • Location Pittsford, NY, USA
  • Currency USD
  • Founded January 2012
  • Employees 4
  • Website

Company Summary

playVS. is a differentiated social gaming platform that leverages the size and spending power of the Millennial target market (16-34), and their affinity for digital media. Capitalizing on the intensity of rivalries, players join forces and compete in mobile games through a cloud-based app for team rewards. playVS. enables seamless brand integration through multi-tiered media offerings including ads, custom games, and experiential rewards.


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    Ted R Kantor
    Co-Founder, CEO

    Ted spent 19 years working for Campbell Soup Company. As VP Integrated Shopper Solutions, was responsible for integrated marketing for all Campbell US businesses. Developed all major promotional platforms including the NFL, Stamp Out Hunger, and Labels for Education. Served as Marketing Director for the Pepperidge Farm flagship Cookie ($350MM) and Frozen($180MM) franchises. Led Shopper Marketing for strategic engagement with all key retailers.

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    Josh Weinstein

    Josh managed several brands for consumer packaged goods companies. At General Mills, he worked on the Yoplait, Green Giant and Pillsbury brands. At Birds Eye Foods, he launched the $400MM Steamfresh brand. At Alleson Athletic, a major athletic apparel company, he managed strategic accounts including Dick’s Sporting Goods, New Balance, and the NFL.

    Most recently Josh introduced upstate NY to the Yogurtland self-serve frozen yogurt franchise.


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    Matthew Ryen, Lacy Katzen LLP and James Gatto, Pillsbury Winthrop Shaw Pittman, LLP
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    Jeff Wexler, Davie Kaplan CPA, P.C.

Previous Investors

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    Ken Barnett, CEO Mars Advertising
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    Several friends and family members