RIPE is a B2B neo-financing platform that provides non-dilutive revenue-based financing for marketing expenses. Our target industry is rapidly growing Ed/HR-Tech (CAGR 20%, global TAM $400B in 2025) that heavily invests in marketing for scaling (typically 25-50% of revenue). RIPE helps early and mid-stage EdTech businesses concentrate on product development avoiding fundraising and capital dilution.