Rinaldo Bros. is a retail liquor store that will provide an expansive line of liquor, wine, and spirits within its targeted market.. The target market profile consists of Jamestown and West Ellicott residents who are educated, middle class residents who are regular consumers of alcoholic beverages. This market can buy groceries, grab a bite to eat, or get a hair cut on this side of town; the convenience of a liquor store is much-needed,