righTune

We ​increase websites’ business performance in 15% by playing personalized background music on websites and applications.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Ramat Gan, Israel
  • Currency USD
  • Founded 2011
  • Employees 4
  • Website rightune.com

Company Summary

Our music creates a subtle, ubiquitous ambiance that adds a deep emotional dimension to the site’s content and directly impacts users' behavior and increases staying time, brand loyalty and revenue. While playing music, we track users’ behavior and engagement level on the website. We use big data, behavioral, machine learning algorithm that continually updates the music for new users in order to maximize business results.

Team

  • Erez Perlmuter
    Founder & CEO

    * VP Business Development at Kasamba, an online consulting powerhouse that sold to LivePerson (NASDAQ: LPSN) for $40M.

    * Founding and executive member of P1000, a leading ecommerce brand.
    Officer (Major) in an elite technology unit of the Israeli Air Force.

    * Co-Founder and Chairman of the non-profit organization All Rights (kolzchut.org.il), the biggest national repository of Israelis’ rights with over 200K visitors a month.

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