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Adbay is a realtime ad buying network for retail environments. We classify consumers and then run an auction to determine which ad to show.

  • Stage Prototype Ready
  • Industry Business Products
  • Location Sydney, NSW, Australia
  • Currency AUD
  • Founded June 2010
  • Website

Company Summary

Adbay is rezon8's real-time buying platform for digital billboards that detects consumers and measures their age, gender and mood. Our pay per impression system sells ad space via an automated online auction. Our customers are advertising agencies, media buyers and individuals. Campaigns deploy in minutes rather than weeks, there are no large sales teams and we can value every viewer. You don't need a big brand to afford billboards anymore.


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    Jimmy Stevenson McGilchrist
    Managing Director - Founder

    I'm an artist and entrepreneur currently running computer-based vision interactive projects nationally and internationally. Most notably my interactive lilly travelled to the Shanghai Expo and my cutting edge tech project Curious Creatures heads to south Africa in June and won awards at SXSW interactive this year. The future for me is in working with emerging natural-user-interface based technologies for creative and commercial application.

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    Chris Muir
    Strategy / Sales Director - Co-founder

    I have 15 years marketing and management experience with the last 5 years focussed in the Out-of-Home industry.
    I consult to agencies and companies and my passion is in product commercialisation, delivering unique and compelling products to the marketplace.

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    Luke Nuttall
    Chief Technical Officer - Co-founder

    I've worked in Defence and Medical Devices. I built prison control systems for Saab Security and the smallest ultrasound machine in the world for Signostics. My university honours year focused on tracking users through secure sites such as airports using computer vision. I'm passionate about building scalable tech and interfaces that are a pleasure to use.


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    Craig Mudge (Tech commercialisation advisor)

Previous Investors

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    Iain McGilchrist
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    Dominik Grabiec