Default company panoramic image


Cloud-based managed-market of goods & services for prescription industry. Reduces med costs, saves lives & enhances healthcare informatics

  • Stage Full Product Ready
  • Industry Healthcare Services
  • Location Sunnyvale, CA, USA
  • Currency USD
  • Founded April 2008
  • Employees 7
  • Website

Company Summary

60% of US prescriptions ("Rxs") are sold at brick-and-mortar pharmacies, with 2010 sales of $182B (3.73B Rxs). The production of Rxs is siloed and wasteful; at pharmacies, at distributors and at manufacturers. Medicare mandate and patent expiries reduce margins and emphasize urgency for change. Rexanto managed-market for Rx industry saves $16B in $98B sector. UPS Healthcare, 7 manufacturers and network of 90 pharmacies have signed on.


  • Default avatar
    Rohan Coelho

    3rd business for the prescription industry; last business, Daverci Solutions Inc, still leading provider of paperless Rx solutions for long term care; 7 products to market in 4 industries, over 30 patents.

  • Default avatar
    Dave Fong
    Chief Pharmacy Officer

    Registered Pharmacist; was GM of pharmacies at Safeway, $4B annual sales/1150 stores; pioneered central fill at Longs Drug Stores; was on California Board of Pharmacies.

  • Default avatar
    Dan Jens
    VP/Client Experience & Sales

    Registered Pharmacist, corporate pharmaceutical and pharmacy experience; built and sold 2 independent pharmacies; pioneered 7 Day fills and pharmacy automation.

  • Default avatar
    Rick Bruns
    Dir/Distribution Services

    Over 20 years at IBM, Ingram Micro, and others; assembly lines for IBM still in use at offshore plants

  • Default avatar
    Joe Ruggiero

    Senior Director, Bayer Diabetes Care business unit. Experience with FDA, GMP, ISO, Six Sigma

  • Default avatar
    Keith Perry

    Finance executive at 6+ startups. Director of Finance for several Intel divisions.

Previous Investors

  • Default avatar
    Friends and Family ($250K)