Problem worth solving:
- The current market research industry is not very transparent wherein the data from the end users get through a lot of manipulations and sometimes it is not being filled by the users at all, also being not digital it is prone to errors which affects the output of the entire research campaign.
- The users on the other hand are not all interested to take surveys and even if they take it’s not with due interest.

Our Solution:
- We have built a Profiled/Segmented database of users which is very well authenticated using id proofs like Voter-Id/Pan-Card. Clients can actually select which users should be targeted for survey campaign and what is the response from any particular user with a click of a button in our reporting system.
- On the other hand, users are motivated to take the surveys by getting free mobile top-up recharges once they take any survey, we also imbibe a feeling of pride to them by terming them as “Thinkers” across our website and social handles.
- To reduce spamming and maintain exclusivity, we are now moderating the sign up requests that we get from our website and we confirm only those profiles which we find appropriate for being a panellist.