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Revelation, Inc.

Focus groups re-invented for the social media age

  • Stage $1M in TTM Revenue
  • Industry Software
  • Location Portland, OR, USA
  • Currency USD
  • Founded October 2007
  • Employees 19
  • Website

Company Summary

Revelation creates a web and mobile platform that embeds a disruptive approach to qualitative market research - enabling companies to better understand their customers at a fraction of the time and cost of focus groups (a $6B per year business). Currently used by companies like P&G, General Mills, Revelation is poised to create disruptive, scalable model to enable even small and medium business to do customer research like the Fortune 500.


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    Steve August

    A pioneer in online qualitative research, Steve is considered a thought leader in the market research industry. He regularly teaches workshops for ESOMAR (the world organization for market research), and has presented to the Market Research Association, the American Marketing Association and the International Institute of Research.

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    Dan Herrera

    Dan leads Revelation’s agile software development efforts, bringing over a decade of software development and Internet systems experience to Revelation. Before joining the team at Revelation, Dan was a senior programmer at Prior to that, he managed and developed large-scale networked systems for Verio (NTT), the fourth largest ISP in the United States.

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    Robert Stewart

    Currently an angel investor and independent consultant for high technology companies, Rob was a founding executive member of the zero-to-one-billion dollar Tektronix Color Printer business, which was acquired by Xerox, where he advanced to be VP Worldwide Marketing for the $7.5 billion Xerox Office Group. He brings extensive insight and understanding on product development and go-to-market strategies.

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    Simon Chadwick

    Currently managing partner of Cambiar Consulting, Simon brings a singular wealth of market research industry experience and contacts to Revelation’s Board of Directors. Prior to founding Cambiar, Simon was Global CEO of NOP World, a $400 million market research and consulting company. He holds a Masters Degree from Oxford University in the United Kingdom.

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    Kermit Yensen
    VP of Sales and Marketing

    Kermit brings several decades of sales, marketing and general management experience to the Revelation team. He served as Vice-President, Marketing for Tektronix and, most recently, as the CEO of Massini Group, a B2B direct marketing firm.


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    Josh Smith, Alto Law
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    David Uslan, Perkins & Co

Previous Investors

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    Oregon Angel Fund
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    Angel Oregon