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Revealed Technology Inc

Revealed allows eCommerce companies to save $ billions, by providing real-time, actionable analysis of how well their applications perform.

  • Stage Product In Development
  • Industry Software
  • Location Vancouver, BC, Canada
  • Currency CAD
  • Founded March 2012
  • Employees 3

Company Summary

We turn data into actionable recommendations by combining technical, business and marketing data in a way that allows eCommerce businesses to understand how well their digital applications are delivering against their objectives, and how to improve. Every year, businesses suffer tens of billions of dollars in lost revenue, and wasted media because of underperforming systems. We help small to medium sized eCommerce businesses arrest this loss.


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    Natalie Tsang
    CEO & co-founder

    Natalie has worked in digital strategy and implementation for 16 years. Before founding Revealed, Natalie worked as VP, Strategy & Ops at Kiwi Collection. A critical part of her role was managing business intelligence, web analysis and reporting. Prior to Kiwi Collection, Natalie spent 14 years working in digital agencies, where she helped some of the world’s largest companies improve the contribution of their digital properties.

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    Joel Gerard
    CTO & co-founder

    Joel has worked in technology for 15 years; much of his recent work being focused on large-scale web technologies. Most recently, he served as the Director of Technology at Kiwi Collection, where he managed a technical budget in excess of $1m, multiple teams and 3rd-parties. Joel’s methods are focused on technology’s contribution to business objectives. His technical focus is on high-performance, distributed systems with high data volumes.

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    Daniel Holmes
    Director & co-founder

    Dan has over 20 years of financial management and business planning experience in Fortune 500, mid-market and early stage companies. Most recently, Dan has served as CFO for several startup businesses where he has provided business planning, financial mgt, and fundraising expertise. Prior to this, Dan was SVP and CFO of Ascent Media’s Creative Services division, a $250 million division.

    Dan's role in Revealed is advisory at this point.


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    Karam Bayrakal, Fasken Martineau DuMoulin LLP
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Previous Investors

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    NRC-IRAP has committed $30k to the development of our first product.
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    Founders have invested $25k