To provide an online venue for consumers to apply the reverse auction process on everyday retail purchases.
The site addresses problems for both vendors and consumers. The vendors are trying to move stale inventory as quickly as possible while the consumers want the deepest discount they can find.
The website solves the two problems with one simple solution:
Provide a venue for consumers to input their best offers to vendors and if the offer is acceptable by the vendor’s minimum sell price, a sale is made.