Michael Fortinberry was the initial investor in Oct, 2011. Michael has 18 years of technology and multi-family experience. He was VP for Resident Services at AIMCO (NYSE:AIV), at the time the largest US owner of apartments. Then as Division President for RealPage (NASDAQ:RP) he managed the StarFire (R&D) and CrossFire (now LeaseStar). These divisions provided marketing software, call center services, resident portals and related platforms.

TJ Goulet manages coupon sales and technology. TJ was as founder of ByTheZip.com where he developed a similar sales model. At ByTheZip.com, TJ was able to successfully build a sales model using a strict method-based process of calls and emails. Prior to ByTheZip.com, TJ was with AFLAC, where he sold to small business owners. TJ is a self-taught technologist, developing everything from basic websites to complex CRM applications.

Rob Remus manages distribution, specifically working with the apartment complexes. Rob has two decades in sales to multifamily operators. For 6 years, Rob was VP of Sales for Illustratus, the largest newsletter program for multi-family. Rob also founded Property Centric, a local search engine designed for multi-family. Rob is also a multi-family owner, with his own small portfolio.