Research Measurement & Insights (P) Ltd.
Establish rating service for Cinema (Screen Rating, Movie Rating), creating a system to value and trade advertising opportunities/inventory
Every country has media measurement system, to arrive at a ‘currency’ for trading advertising inventory. e.g. for Television, the industry has TAM (monopoly TAM India – Nielsen/Kantar). For Print, the industry has IRS (monopoly MRUC). For Radio, the industry has RAM (monopoly IMRB). For Internet, the industry has ComScore (monopoly ComScore). For Cinema, the industry has nothing. We are mounting 'Cinema Audience Measurement' to address this need