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Research Measurement & Insights (P) Ltd.

Establish rating service for Cinema (Screen Rating, Movie Rating), creating a system to value and trade advertising opportunities/inventory

  • Stage Concept Only
  • Industry Marketing / Advertising
  • Location Mumbai, MH, India
  • Currency USD
  • Founded April 2012
  • Employees 2
  • Website

Company Summary

Every country has media measurement system, to arrive at a ‘currency’ for trading advertising inventory. e.g. for Television, the industry has TAM (monopoly TAM India – Nielsen/Kantar). For Print, the industry has IRS (monopoly MRUC). For Radio, the industry has RAM (monopoly IMRB). For Internet, the industry has ComScore (monopoly ComScore). For Cinema, the industry has nothing. We are mounting 'Cinema Audience Measurement' to address this need


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    Joseph Eapen
    Founder & CEO

    Former CEO of aMap (Asia's largest overnight TV ratings company) & Former CEO (Media Research Industry Body, issues 'Indian Readership Survey' a readership currency in India. World's largest syndicated study

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    Nilotpal Chakravarti
    Chief Scientist

    Nilotpal Chakravarti received his PhD from the University of Waterloo, Canada, in the field of Operations Research (OR) in 1987. Subsequently he taught in the USA (Northern Illinois University, 1987-89) and India (Indian Institute of Management Calcutta, 1989-98). He has organized conferences, presented seminars and carried out collaborative research with colleagues in American, Canadian and Dutch universities.