Rentatoy was started in Sofia in 2016 by it's 4 co-founders. With the concept of the sharing economy gaining momentum, we decided to launch a platform for toy subscriptions. Based on the popularity and reputation of Lego toys we made these our first choice for our service. Our business model is based on very simple subscription plans. The customers can subscribe for 1, 3, 6 or 12 months, make a wishlist and receive a new toy each month.