Alan Alexander is the founder and CEO of Recoleta Digital Media, and the originator of the Personal Grocery Circular. Alan is a former Executive Vice President/Managing Partner at DDB-Chicago. Alan has extensive executive level CPG brand background with major Fortune 500 companies, including General Mills, PepsiCo, Procter & Gamble, Clorox, SC Johnson and Heinz. He is a graduate of Michigan State University with a BA in Advertising.

CTO: Steven Auslander is the CTO of Recoleta Digital Media. Steven has developed media service businesses driven by client-server databases, digital video and large multiuser online systems. He has worked with AlphaGraphics, RR Donnelley and Office Depot and established UK-based Pindar Systems in the US. Steven graduated from Colegio Internacional de Caracas, and is a graduate of the University Of Arizona with a BA in Radio-Television.

Girdhar Arora is responsible for the technology development, infrastructure management, and client integrations. He also manages Recoleta’s Technology Center based in Kanpur, India. Girdhar has over 20 years of experience in developing enterprise software systems, application hosting and operations management. Girdhar holds a Bachelor of Technology degree from Indian Institute of Technology, an MS degree from UMass, and an MBA from Clemson.