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Real-time analytics for measuring quality of ad viewership and targeting/selling receptive visitors online.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Santa Monica, CA, USA
  • Currency USD
  • Founded May 2009
  • Employees 7
  • Website

Company Summary

Receptive is the first company to offer a real-time intelligence for viewership quality of display advertising. Proprietary streaming analytics tracks visitors browsing behavior, classifies their cognitive state, and measures their capacity to notice ad media. Using Receptive View™ advertisers can significantly increase campaign effectiveness by targeting receptive viewers and publishers can sell them at a premium price.


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    Leonard Bari
    founder and Chief Analytics Officer

    A professional marketing researcher for over 20 years, specializing in quantitative analysis of consumer behavior and brand development. A decade in publishing and media with the Los Angeles Times, as well as in hospitality, gaming, and other consumer choice-related fields working for such leaders as International Game Technology, Mandalay Resort Group, and Florida Bureau of Economic Analysis. Leonard holds a MS from FSU.

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    Sanzhar Kettebekov
    founder and CEO

    Over 15 years in behavioral analytics and user experience research. Prior starting receptive (segment interactive), a head of User Experience at the Tribune Company, sr. principal consultant for Fortune 500 clients, and an architect of Yahoo desktop search. A research faculty at MIT CS & Artificial Intelligence Lab, PhD from PSU. Prior research was funded by DARPA and NSF, worked with Neurology and Psychiatry of Harvard Medical.

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    Gennadiy Timakov

    12 year track record of delivering state of the art data-intensive applications with high-traffic requirements for Financial, Medical and Publishing industries. Extensive experience establishing and directing development teams, both onshore and offshore. Past 7 years he has acted as the principal technical lead and architect of, the 2nd most popular resource among investors after The Wall Street Journal. MS in Applied Mathematics

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    Tim Kidder
    Advisory Board

    Tim Kidder has spent over 20 years in media and advertising. After beginning his career at The Wall Street Journal and serving as General Manager at The Los Angeles Times, Tim joined Overture prior to its acquisition by Yahoo! He has consulted for The Rubicon Project, and has held executive marketing positions at Adknowledge ($300 million revenue ad network) and (acquired by Valassis Media).

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    Andreas Weigend
    Advisory Board

    Former Chief Scientist of and the creator of Amazon's product recommendation service, Dr. Weigend is the author of over 100 scientific papers on the business application of machine learning. Andreas currently runs Social Data Lab at Stanford University and also lectures at UC Berkeley. His consulting clients include: Best Buy, Lufthansa, Nokia, Thomson Reuters, the World Economic Forum

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    Rajeev Sharma
    Advisory Board

    Founder & CEO of VideoMining Corp. Dr. Sharma has pioneered application of video-based intelligence for in-store marketing. Rajeev Sharma is recognized as a forerunner in automated human behavior analysis and its application to market research.Prior to founding the company, Dr. Sharma was a tenured faculty at The Pennsylvania State University and a research faculty at the University of Illinois at Urban-Champaign.