Default company panoramic image

RealSmartSigns, wholly owned division of Zling LLC

Zling (RSS) marketing software creates unique mobile sites with MLS-like data connecting sellers to buyers on smart device QR code scanners.

  • Stage Full Product Ready
  • Industry Software
  • Location Naples, FL, USA
  • Currency USD
  • Founded June 2011
  • Employees 5
  • Website

Company Summary

By instantly creating mobile-enabled web sites configured with MLS-like data, Zling d.b.a. RealSmartSigns (RSS), helps real estate professionals become more effective marketers by connecting them to prospective buyers at the exact time they are looking to buy. RSS solves the advertising accountability challenge that has puzzled the industry and bridges the gap between traditional local firms, e.g., Real Estate, and the high-tech, digital world.


  • Default avatar
    Michelle Minarcin Craft
    Chief Executive Officer

    Craft most recently led the marketing departments at privately-held CallMiner (VOC analytics), publicly-traded (Search Engine before Google) and publicly-traded Fibernet (telecom switching). She helped Shell save almost $90MM in <12 months. She began her career in D.C., as a lobbyist for the NCTA. She owned the 16th largest cable system in Texas, with a record-setting exit. She is a member of the National Association of Realtors®.


  • Default avatar
    TBD, likely Porter Wright
    Default avatar

Previous Investors

  • Default avatar
    Founders have personally invested.