REALE

REALE empowers property owners to sell independently with verified listings, direct buyer-owner messaging, and an AI assistant tailored to Malaysia’s market.

  • Stage Full Product Ready
  • Industry Real Estate
  • Location Klang, Selangor, Malaysia
  • Currency MYR
  • Founded November 2023
  • Employees 1
  • Incorporation Type Not Incorporated
  • Website reale.com.my

Company Summary

In a market where property owners are largely underserved, REALE is an owner-centric property listing platform with a subscription-based business model. Its affordable and flexible monthly fee empowers owners to list their properties for sale and leverage our AI Assistant for enhanced support and convenience.

Team

  • Kim How Lee
    Founder

    I developed REALE, a property listing platform focused on owner needs, in a market led by agents. With a non-technical background, I independently managed research, design, and development—using HTML, CSS, JavaScript, Python Django, and Google App Engine, plus AI integration. I have shaped a business model focused on user retention and market differentiation, with a clear path for REALE to capture a valuable niche in the property listing market.

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