Real Factors

Data intelligence and advanced analytics for institutional commercial real estate

  • Stage Product In Development
  • Industry Financial Services
  • Location New York, NY, US
  • Currency USD
  • Founded January 2017
  • Employees 3
  • Incorporation Type C-corp
  • Website realfactors.com

Company Summary

Real Factors will provide institutional CRE professionals with the ability to access all their internal, commercial, and publicly available data resources in a single place.

The Real Factors Data Terminal, enhances data accessibility and usability throughout the entire investment process.

We're also creating a suite of indices on local markets. These indices measure both dynamics of CRE markets as well as socioeconomic/demographic trends.

Team

  • Co-Founder

    Andrew leads all Sales and Marketing efforts at Real Factors. Most recently, he was an Enterprise Account Executive at CoreOS, a container management platform. Prior to that, he was an Account Executive at EverString, a predictive analytics platform. He began his career at Oracle in their Enterprise Technology group. He holds a B.A. in Sociology and Markets and Management Studies Certificate from Duke.

  • Colin George
    Founder and CEO

    Most recently, Colin was an Investor at Accel-KKR where he focused on Real Estate tech and FinTech. Before that, he was the Director of Sales & Business Development, and then Head of Business Operations & Strategy at EverString, a predictive analytics platform. He began his career as an Associate and Senior Associate at Summit Partners. Colin holds a B.A. in Philosophy and a B.S. in Accounting, with honors, from USC.

  • Co-Founder

    Tom Leads all Product and Data Efforts at Real Factors. Previously, he was an Analyst at Ellington Management Group, a mortgage and fixed-income focused Hedge Fund where he automated middle and front office processes. Tom began his career as an Auditor at PwC working with large financial institutions and their real estate portfolios. He holds a B.S. in Accounting and a B.S. In Business Administration from USC.

Advisors

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