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Revolutionizing one of humanity’s most basic needs: shelter.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Austin, TX, USA
  • Currency USD
  • Founded December 2010
  • Employees 2
  • Website

Company Summary

We are building hardware & software to (re)meet 
a basic human need: shelter. Our initial product is the Exo Housing System – a smart, highly portable sheltering system that is light enough to be moved by hand but strong enough to stop bullets and packs more connectivity than a modern home.


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    Michael McDaniel
    Founder C.E.O.

    Michael has 14 years of design experience across industrial, interaction, and graphic design. Prior to working full time at Reaction, Michael was a Principal Designer at the world renowned, frog design. At frog Michael led large, diverse teams to solve very complex problems for a variety of Fortune 100 clients. His work generated client filed patents and has won numerous awards. In fact, his work has been featured on NPR, CNN and in publications


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    Evan Kastner
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    DeWayne Russel