This is a start-up in the design & manufacturing stage, Dick's and Cabella's are interested in seeing the prototype but I am not sure I want to go that route yet, maybe a tv only sales strategy, then sports stores and Wal-Mart etc... I am going to build this brand into a storm very quickly with this product because I have a passion that I know those Hunters and Fishers, Spec. Ops. and industry workers who can buy it WILL! Especially seen in use.