It was through Sher's inventive and creative foresight that RawFoodz came to fruition. Recognizing the lack of healthy salad dressings in the market and wanting to seek a solution by utilizing both her and Michelle's knowledge and abilities, RawFoodz was born. Sher holds a degree in marketing and design from York University (BFA) and is an accomplished graphic artist with over twenty successful years in the industry, specializing in print design

Michelle was instrumental in developing the nutritional essence of RawFoodz products. She also created and distributed her own raw, artisan desserts (Mrs. Delicious) for local, independent shops. She has a background in Holistic Nutrition from the Institute of Holistic Nutrition in Toronto and has gained a great deal of personal and professional knowledge in the health industry through her commitment to a wide range of courses.