Rasa pars shayan

produce and sales dried fruits and nuts in higher quality and lower prices than European producers in EU retails markets

  • Stage Concept Only
  • Industry Food and Beverage
  • Location Shiraz, Fars, Iran
  • Currency USD
  • Founded February 2013
  • Employees 2
  • Website rasapsh.co.ir

Company Summary

Objectives
10,310tons, (1942tons Nuts and 8,368tons dried fruits) in small packed dried fruits and nuts in first year of operation at the proposed facility and reach max capacity of 24,465tons/year (4900tons Nuts and 19565tons dried fruits) by year six.
introduce and produce authentic products with low price and in highest hygienic and packing standard (OHSAS 18001, ISO 14000, BSCI, Fairtrade International, SA 8000, ETI, BRC, IFS, FSSC22000 and SQF)
sales in 10 countries in European Union
build strategic relationships through long-term contracts with 40 large, renowned and experienced importers and private brands in Europe

Key to Success
1- Direct and easy access to suppliers in large variety and with low price (Iran is one the largest dried fruits and nuts supplier in the world)
2- Low man cost and energy(Iran is the world's second-largest oil and gas reserves)
3- Tax free export
4- Produce and packing dried fruits and nuts with implementation of management systems such as (OHSAS 18001, ISO 14000, BSCI, Fairtrade International, SA 8000, ETI, BRC, IFS, FSSC22000 and SQF)
5- Reliability and professionalism in long-term contracts or partnerships with European importer
6- Try to partner with local importers in order to gain the right equipment for processing and meeting their desired requirements

Mission
1- Competing successfully with products which are made in Europe can be achieved by applying systematic reduction in terms of production costs. In addition, transportation and distribution efficiency can be increased, which it will make us more competitive on price.
2- Trying to involve European experts in making an export marketing plan is always considered beneficial, as obtaining information about quality standards, delivery schedules and logistic requirements are considered vital. Moreover, Evaluation regarding several areas, such as employees' level of skill to keep up with requirements is also necessary.
3- Extra attention should always be paid to product innovation, as competition on markets such as food demands processor innovations regarding the packaging. Introduction of authentic products, which have "a story" will also appeal to the authenticity cautious people.
4- Creating a long-term bond with European buyers can be done by having a good authentic story behind your products. Furthermore, ensuring our buyers that we have an available informative infrastructure within our company can always is advantageous. Showing endless efforts to become part of the importer's portfolio is an undeniable success criterion, as preferred supplier contracts and better access to market information are always favorable for DC exporters.
5- Always try to be the more significant player within the trade chain. This feat can be accomplished by offering rare exclusive products which are valuable to our EU partners.

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