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Rare Crowds

Algorithms to automatically redefine, repackage, and sell ads for more money, lower costs, and higher margins; while matching buyer goals.

  • Stage Concept Only
  • Industry Marketing / Advertising
  • Location Seattle, WA, USA
  • Currency USD
  • Website

Company Summary

Rare Crowds has created a new definition of ad inventory across online display, mobile, video and social media. The 'rare crowd' is highly targeted based on the goals of the buyer, and packaged by an inventory owner such as a publisher or ad network. The inventory is worth more to the buyer, yielding the inventory owner more revenue at higher margins.


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    Scott Tomlin

    Scott brings 18 years of experience leading engineering teams to Rare Crowds. During his fourteen year career at Microsoft, Scott led a variety of teams ranging from 8 to 50 people across online services. He began working in the online advertising space in 2002 and ultimately was responsible for advertising systems that drove $3+ billion in revenue and operated at 99.999% service uptime while delivering more than 20 billion impressions per day.

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    Eric Picard

    Eric is a Microsoft veteran and was the founder of Bluestreak, an early venture backed ad technology company that was one of the first rich media advertising technology companies, and successfully moved into Ad Serving and Email Marketing. He brings over 16 years of industry experience to his role at Rare Crowds. Before Rare Crowds, Eric led Ad Technology Strategy at Microsoft for six years.

Previous Investors

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    Rich LeFurgy, Tom Shields, Peter Naylor, Nick Pahade, Mike Toutonghi