Ransphire's aim is to help people choose between things. Whenever a person has choices to a question and is confused, we want that he/she can visit our website and just after 1-2 clicks has his/her confusion cleared. This, we want to do by providing an unbiased and dependable ranking-method that reflects not only the general public's opinion, but also gives the user information about the choices and experiences of people more connected to them.