Erik brings 10 years of executive leadership experience including project management, strategy development, and product management. Currently Vice President Engineering and Product Development with SafeWorks, a manufacturer of Suspended Access Equipment. Erik also co-founded Sterling Marine Services in 2011 with son Sterling Hines-Elzinga providing diving services and marine maintenance in the Puget Sound region.

Over 20 years in the beverage industry. Retained as consulting product manager for Miller Coors. Shannon brings a deep knowledge of liquor and beverage sales, marketing, and distribution to the on-premise and off-premise channels. MillerCoors/Non-Alc/Private Label, Three Tier System, NAM for TTL US (Safeway/Kroger), Inventory Mgmt/Distribution Mgmt, Pricing/Demand Tec/Promotion Allowances, Scan and Off Invoice Submissions

Lucinda as the founder and inventor/creator of Pin-Up Girl Vodka, she brings creativity and energy to the brand. Marketing and Sales professional with a background in market and channel development, branding, and product management. She brings a belief in herself and the understanding of the market for specialized spirits that can be successfully delivered in the exciting distilled beverage space.