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RaceLifestyle is a runner’s online home for finding, registering, scheduling, training for, and reviewing races.

  • Stage Product In Development
  • Industry Sports
  • Location Plaza de España, Madrid, Spain
  • Currency USD
  • Founded November 2011
  • Employees 5
  • Website

Company Summary

RaceLifestyle is a comprehensive web and mobile platform for runners and race organizers that makes racing fun, easy, and personalized. We transform the painful and complicated planning experience into something exciting, by providing runners with an easy to use adaptive dynamic training plan that is linked to virtual challenges, location based games, and race registration. For race organizers, we provide registration processing and advertising.


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    Darren E. Sabo
    Founder, CEO

    A former couch potato from the New York area, he transformed into an avid triathlete after recognizing the benefits of an active lifestyle. In the process he saw the need for a platform that helps athletes organize their training to stay motivated. An expert in market analysis and business/product development, he spent 11 years in marketing strategy at Samsung Electronics and Nielsen Media. He is also on the the IE Entrepreneurship Club board.

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    Benjamin Goeltz
    Director, Information Technology

    A passionate soccer coach and captain from Seattle, over the past 11 years he worked as an IT consultant, building complex technology solutions for large e-commerce companies. He also planned and managed the delivery of IT solutions for a large e-commerce platform, enabling critical marketing campaigns to be efficiently executed. He has the knowledge and experience to build a successful, stable, and sustainable IT platform for RaceLifestyle.

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    Will Davis
    Director, Strategy

    Also a runner from the U.S. He has worked in start-ups most of his life, most recently as a founding member of Social Capital (, a non-profit that raised more than $40,000 for Minneapolis charities in 2010. Will has worked as a Strategic Partnerships & Negotiations Leader creating optimal outcomes and negotiating hundreds of deals with Target’s largest supplier partners, saving more than $200M during his career.

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    Roozbeh Ashtyani
    Application Development

    A fitness enthusiast and marketing professional in New York City with 10 years of experience in both digital and traditional marketing, including social media, print, TV, and live events. He co-founded, MindTrip Studios, an app design studio that conceives, produces, and publishes mobile apps. His team launched an iOS gaming app called “Ring Blade", which received rave reviews. He also brings 6 years of console video game development to the team.

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    Noam Klier
    Director, Research & Development

    A recreational runner from Israel with 7 years of experience in the IT industry as a software team leader and project manager, designing products and enterprise applications, and leading development efforts. Highly experienced in in Project Management through a broad range of companies: from small start-up companies to large industry leaders.