A former couch potato from the New York area, he transformed into an avid triathlete after recognizing the benefits of an active lifestyle. In the process he saw the need for a platform that helps athletes organize their training to stay motivated. An expert in market analysis and business/product development, he spent 11 years in marketing strategy at Samsung Electronics and Nielsen Media. He is also on the the IE Entrepreneurship Club board.

A passionate soccer coach and captain from Seattle, over the past 11 years he worked as an IT consultant, building complex technology solutions for large e-commerce companies. He also planned and managed the delivery of IT solutions for a large e-commerce platform, enabling critical marketing campaigns to be efficiently executed. He has the knowledge and experience to build a successful, stable, and sustainable IT platform for RaceLifestyle.

Also a runner from the U.S. He has worked in start-ups most of his life, most recently as a founding member of Social Capital (iamsocialcapital.org), a non-profit that raised more than $40,000 for Minneapolis charities in 2010. Will has worked as a Strategic Partnerships & Negotiations Leader creating optimal outcomes and negotiating hundreds of deals with Target’s largest supplier partners, saving more than $200M during his career.

A fitness enthusiast and marketing professional in New York City with 10 years of experience in both digital and traditional marketing, including social media, print, TV, and live events. He co-founded, MindTrip Studios, an app design studio that conceives, produces, and publishes mobile apps. His team launched an iOS gaming app called “Ring Blade", which received rave reviews. He also brings 6 years of console video game development to the team.

A recreational runner from Israel with 7 years of experience in the IT industry as a software team leader and project manager, designing products and enterprise applications, and leading development efforts. Highly experienced in in Project Management through a broad range of companies: from small start-up companies to large industry leaders.