Market

India is expected to have over 500 million internet users by 2017 and

there are over 350 million internet users as of June 2015. India is getting

digitalized and every user will be dependent on internet and smarphone.

Opportunity

Morgan Stanley expects the size of the Indian internet market to rise

from $11 bn in 2013 to $137 bn by 2020 and market capitalisation of

these internet businesses could touch $160-200 bn from the $4 bn at

present. Currently, only three internet companies are listed in India but

with the pace at which venture capital (VC) firms and private equity  (PE)

firms are pumping money into India

Revenue model

B2c : Retail business sell to the customer

Affiliate Revenue: Affiliate revenue is commission based

Revenue from sponsorship of site sections or content types (typically

fixed fee for period)

Revenue for financing the product

Revenue from CPM display advertising on site