Cover 20picture
Logo puurl 70x70

Puurl Ltd

Puurl "Win it" button next to "Add to cart" gives eShoppers a chance to win any products for sale on the Internet, while raising eShops' profits up to 80%

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Willemstad, Netherlands
  • Currency EUR
  • Founded January 2011
  • Employees 5
  • Incorporation Type LLC
  • Website

Company Summary

We believe that online shopping should be more fun...and more profitable!
To fulfill this vision, we bundeled the best of eCommerce and eGaming into a single offer:

• Puurl's "Win it" button next to eShops' "Add to cart", gives all eShoppers a chance to win the product they crave, even if they can't afford it right now.
• eShops get Puurl's button for free and share in our 10% commission, thus monetizing the 97% of their visitors who do not buy.


  • 16afd907 2eb7 4efc 96e7 3f1d217e9859
    CFO (part time)

    With private equity, management consulting and corporate finance among his various specialties, Steffen has worked his way to the top of the ladder, accumulating over 10 years in financial services experience. He focuses on early stage investments and capital raising services to companies besides lecturing at the European School of Oestrich-Winkel.

  • E5110885 8710 46de b63a 126a2bc0d46c
    CTO (part time)

    Having written his first line of code on an Amiga aged nine, Denis taught himself every programming language imaginable. With 20 years in software development, he has moved from coding to application architecture and development project management. The brains behind the PuurlPlatform, his successes include the renowned hNewsletter tool and clients such as the UN and Garmin.

  • 15559a60 6f31 42e6 9fae e5d6e1252bef

    Our Consulting partnership with Malcolm Ross brings us the SmarterStart Startup-Management Process (aim: 8/10 Startups to €90 m NPV in five years) and 35 years of experience.

  • C595dc2d 499a 4078 921c 0b0dd814840e

    Henrik started his IT career 35 years ago, as a freelance consultant for Deutsche Bank, IBM, Lufthansa, and Deutsche Telekom. He also have 20y experience in eGaming, Compliance and Business development. In 2000, he helped to establish one of the first eGaming companies in Malta, and in 2002 he introduced one of the first mobile payment system. Now 100% at Puurl, Henrik uncovers Business Development opportunities and ensures our Legal Compliance.


  • Default avatar
    Malcolm Ross

Previous Investors

  • Default avatar
    11 Private Investors
    Company Founder