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A mobile/web hub that connects millions of sustainable businesses & products with customers wanting to live sustainable & impactful lives.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded December 2011
  • Employees 6
  • Website

Company Summary

Currently, PuurBuy allows for transparency in food sourcing and sustainable practices, giving LOHAS customers the power to dine at business’ committed to sustainability. It brings visibility, value, and certification to conscientious restaurants and uses philanthropy to drive customers when they need it most. PuurBuy is finalizing a content deal and will launch more categories and markets soon to make it the hub for sustainable buying choices.


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    Brendan P. Murphy
    Founder & CEO

    Brendan P. Murphy was chosen by Phocus Wright, the world's largest travel research organization, as a "Top 35 Under 35" for his work building, a travel deals site that serves deals to more than 15 MM customers worldwide. Travel represents 10% of Global GDP. TripAlertz is experiencing record sales and Murphy left to pursue his passion for health and sustainability, leaving an experienced CEO to continue operations.

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    Lynne Twist

    Lynne is a global activist, fundraiser, speaker, consultant, and author who has dedicated her life to global initiatives that serve the best instincts of people. She has raised hundreds of millions of dollars and trained thousands of fundraisers to be more effective in their work. An original staff member of The Hunger Project, an organization started in 1977 to end world hunger, Lynne served as a leader of this global initiative for 20 years.

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    Michael Miller

    Michael Miller is a senior software architect with experience in enterprise level web applications, online streaming, mobile apps, social networks, desktop software, 3D game creation, as well as micro-controller and circuit board design. Miller and Murphy have worked with each other for three years.

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    Paul Hawken

    Paul Hawken is an environmentalist, entrepreneur, and author. His work includes starting ecological businesses, writing about the impact of commerce on living systems, and consulting with heads of state and CEOs on economic development, industrial ecology, and environmental policy. Bill Clinton called his book natural Capitalism one of the five most important books today.

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    Evan Lange
    Creative Director

    Evan Lange has 10 years of design and brand experience across a range of media (print, display, packaging, film/video, web, mobile). Lange and Murphy have known each other for three years.

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    Dan Smith

    Dan Smith graduated from MIT Sloan and is responsible for PuurBuy's marketing strategy and proprietary puurity algorithm. Dan has 10 years of successful startup marketing experience at companies like Campus Live, Gazelle, and Buyer Zone. Currently V.P. Marketing at Campus Live.

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    Emily Reisman
    Director Merchant Relations

    Emily graduated with a degree in environmental studies and has spent her entire career working in health, sustainability, and philanthropy. Emily manages PuurBuy's merchant relations and philanthropy efforts.

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    Nathaniel Wolfe
    Mobile Developer

    Nathaniel has 8+ years of technology experience and will lead the development of PuurBuy's android application.

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    Shaun Mullen
    Supplier Relations & Merchants

    Shaun was one of the founders of the Berkeley student food cooperative, has a bachelors degree in business, and handles PuurBuy's supplier relations and merchant development.

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    Thos Niles
    Customer Experience

    Thos Niles has 20+ years experience in online product and customer experience. Currently V.P. Customer Experience at Turning Art. Niles and Smith have worked with each other for five years.


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    Scott Smith - Hanson Bridgett
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    Ami Hontalas

Previous Investors

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    Angels - Gay & Kathlyn Hendricks
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    Angels - Berry & Odeke Koeleman
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    Angels - Clifford Haggerty & Marisa Mills