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A Yelp for Luxury brands, hotels, autos and restaurants. Destination for affluent consumers to discover and share their favorite luxuries.

  • Stage Product In Development
  • Industry Internet / Web Services
  • Location Madison, WI, USA
  • Currency USD
  • Employees 10
  • Website

Company Summary

Affluent consumers have a difficult time cutting through the clutter. They’re looking for an online destination where like-minded consumers share, recommend and pursue great things. It’s frustrating to browse through Yelp and Trip Advisor. We intend to be the alternative – where affluent consumers can discover luxury destinations, products and brands. New York Times article on us:


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    Christopher Parr

    Christopher Parr, CEO and Editor of Pursuitist, is an award-winning 10-year luxury online marketing veteran, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. In 1996, Michael Wolff’s NetGuide named Parr’s inaugural online magazine as “The Best Site of the Year” at MacWorld.