PureBiomass currently provides consulting services, as well as 20L and 1000L reactors to companies seeking an improved seed train. However the new business model is to utilize PureBiomass's proprietary technology to become large scale producers of algal biomass (Haematococcus pluvialis) for companies who manufacture astaxanthin products, which are extracted from H. pluvialis, to sell to the mass market. Licensing technology is also an option.