PTDE

Bloomberg Terminal for programmatic advertising.

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location Jersey City, NJ, US
  • Currency USD
  • Incorporation Type Not Incorporated

Company Summary

Centralized data repository for publisher metrics Reduce buy- and sell-side traders headcount by 75% , savings of $6.75bn / year Allow agencies to improve ad targeting and increase ROI on advertisers’ $500bn annual ad spend Reduces Ad Tech Fees and Fraud, savings of $9bn / year Create accountability among DSPs/SSPs(Ad Tech) and increase ROI for advertisers and publishers

Team

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